It has been awhile since Sailun last introduced an all-new winter tire.

Chinese-owned Sailun tires feature both value and a Canadian growth story.

HOMESTEAD, Fla. — Value tire maker Sailun Group Co. Ltd. has taken an aggressive approach to U.S. growth — buoyed by a partnership with tire distributor TBC Corp. — by investing in more research and development and a state-of-the-art factory in Cambodia.

Timex sells a wide range of reliable watches for under $50 that tell exactly the same time as a Rolex or Patek Philippe. Which is “exactly the thinking” behind Sailun Tires, says Mark Pereira, director of marketing for Sailun Tire Americas.

All trends in the automotive industry point to electric, and Sailun Tire Americas is looking to be an early player in creating tires specifically designed for the high-torque and high-load capacity these tires will need to have.

Chinese-owned Sailun tires feature both, value and a Canadian growth story.

Any Man Who’s Ever Owned A Truck Knows That This Vehicle Is In A Class All Its Own. It’s A Hulk Of A Machine That Doesn’t Have The Bulk Of A Minivan Or SUV. It’s A Stylish Ride Without The Weakness And Limitations Of A Sedan.

There was a time when Sailun Tires were an unknown quantity in North America. It was just another value-oriented tire brand fighting for market share in a sea of manufacturers. But over the past decade, that’s all changed.